By: Lindstrom, Martin
Publisher: Hodder & Stoughton General Division
Pagination: 288 pages
Dimensions: 197 x 128 mm, 206 grams
Country of Pub.: United Kingdom
Pub Date: 20/02/2017
The New York Times Bestseller named one of the “Most Important Books of 2016” by Inc, and a Forbes 2016 “Must Read Business Book”. If you love and, this book is your kind of candy, Paco Underhill, author of Why We Buy Martin’s best book to date. A personal, intuitive, powerful way to look at making an impact with your work Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine’s 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation old-school or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want.
SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.